

We’ve seen this option double conversion rates. To get to the blog post, the visitor either gives you their email address or clicks the No Thanks button.

He’s giving his visitors the opportunity to get his proven SEO and traffic tips. Since Brian is a freaking wizard at the art of backlinking, this is a powerful offer right away. The very first thing you see on his homepage is an opportunity to sign up for SEO tips. Here’s what Brian Dean of Backlinko does to grow his list. You can build on that curiosity and authority by asking the visitor for their email address right away: Since that’s where the action happens, you’ll want to make sure you’re capturing email addresses while those visitors are curious. It’s the storefront window into your business. Most of your site’s page views start at the homepage.Īnd why shouldn’t they? It’s one of the most important pages on your site. The biggest advantage to this method is you’ll be forced to create a list in your ESP that the form will be tied to. What you’re doing is creating a page then embedding a sign-up form directly into the body of the page. The services mentioned are the more basic of the options as far as landing pages go. Services like MailChimp, ConvertKit, and more provide such features for their users to design landing pages aimed to collect emails. You can use landing pages in very specific ways (some people create a landing page for every banner ad they create).

These landing pages generally stand on their own - they’re not accessible through your main navigation.

These upgrades can be ebooks, guides, videos, or any piece of valuable content you don’t generally give away. When you’re asking for an email address, you’re usually giving something away called a content upgrade. They’re pages whose sole purpose is to accomplish one action - be it a purchase, a share, or, for our case, a sign-up. Landing pages are one of the most proven ways to build your list.
